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PRODID://NCCB//74008
BEGIN:VEVENT
DTSTAMP:20260430T084533
VTIMEZONE:America/New_York
DTSTART:20190826T040000Z
DTEND:20190827T040000Z
UID:74008
SUMMARY:BrewSmart CLT: Sales & Marketing
LOCATION:Triple C Barrel Room, Charlotte, NC, 28203
DESCRIPTION:BrewSmart CLT: Sales & Marketing\n\n08/26/19 07:00 PM EST\n - 08/27/19 07:00 PM EST\Description:\nJoin us in the Queen City for our final BrewSmart of the year, with a focus on sales & marketing. We've got you covered on the latest trends in craft beverage marketing and marketing in the 21st century to the metrics you should be using to set your sales team up for success and how to work with your distributor and/or sales team to increase your brand reach.\nScheduled sessions:\n\n\n	Crush Your Next Beer Release or Pre-Sale\n\n	\n		John Kelley, CraftPeak\n	\n	\n	Fantastic Sales and Where to Find Them\n	\n		Aaron Gore, Carolina Beer Temple\n	\n	\n	Lunch & Learn Sales Panel\n	\n		moderated by Aaron Gore\n	\n	\n	What A Distributor Looks For in a Craft Beer Brand\n	\n		Ed Johnston, Tryon Distributing\n	\n	\n	Marketing & Packaging Tricks for Maintaining Market Share\n	\n		Ross Clodfelter, Device Creative\n		Shane Cranford, Device Creative\n	\n	\n	Advertising Legal Considerations that Every Brewery Should Know\n	\n		Todd Hess, Barnwell Whale Patterson & Helms, PLLC\n	\n	\n	Website + Social Media 201\n	\n		Stephanie Hudson, Sweet Tea\n		Rich Owings, SEO Educator\n	\n	\n\n\nIn Charlotte on Monday?\n\nCLT Town Hall Brewers Gathering at Free Range Brewing\nMonday, August 26\n5pm - 7pm\nJoin us for a beer and hear about the Guild's legislative progress & upcoming agenda.\n\n\nNeed a hotel room? Book through our room block at the Hyatt Place here to receive a special discount rate or call them direct at (800) 993-4751 and use the code G-NCBE.\n \n\n** Please note that this event is open to all breweries and brewery staff, regardless of Guild membership. Allied trade vendors must be a member of the NC Craft Brewers Guild in order to participate. If you have any questions, please contact jasmine@ncbeer.org **\Location:\nTriple C Barrel Room\n\nCharlotte, NC 28203
X-ALT-DESC;FMTTYPE=text/html:BrewSmart CLT: Sales & Marketing<br /><br />08/26/19 07:00 PM EST - 08/27/19 07:00 PM EST<br />Description:<br />Join us in the Queen City for our final <strong>BrewSmart </strong>of the year, with a focus on sales &amp; marketing. We've got you covered on the latest trends in craft beverage marketing and marketing in the 21st century to the metrics you should be using to set your sales team up for success and how to work with your distributor and/or sales team to increase your brand reach.
<p>Scheduled sessions:</p>

<ul>
	<li><strong>Crush Your Next Beer Release or Pre-Sale</strong>

	<ul>
		<li>John Kelley, CraftPeak</li>
	</ul>
	</li>
	<li><strong>Fantastic Sales and Where to Find Them</strong>
	<ul>
		<li>Aaron Gore, Carolina Beer Temple</li>
	</ul>
	</li>
	<li><strong>Lunch &amp; Learn Sales Panel</strong>
	<ul>
		<li>moderated by Aaron Gore</li>
	</ul>
	</li>
	<li><strong>What A Distributor Looks For in a Craft Beer Brand</strong>
	<ul>
		<li>Ed Johnston, Tryon Distributing</li>
	</ul>
	</li>
	<li><strong>Marketing &amp; Packaging Tricks for Maintaining Market Share</strong>
	<ul>
		<li>Ross Clodfelter, Device Creative</li>
		<li>Shane Cranford, Device Creative</li>
	</ul>
	</li>
	<li><strong>Advertising Legal Considerations that Every Brewery Should Know</strong>
	<ul>
		<li>Todd Hess, Barnwell Whale Patterson &amp; Helms, PLLC</li>
	</ul>
	</li>
	<li><strong>Website + Social Media 201</strong>
	<ul>
		<li>Stephanie Hudson, Sweet Tea</li>
		<li>Rich Owings, SEO Educator</li>
	</ul>
	</li>
</ul>

<hr /><strong><em>In Charlotte on Monday?</em><br />
<br />
CLT Town Hall Brewers Gathering at Free Range Brewing<br />
Monday, August 26<br />
5pm - 7pm<br />
Join us for a beer and hear about the Guild's legislative progress &amp; upcoming agenda.</strong>

<hr /><br />
Need a hotel room? Book through our room block at the Hyatt Place <a href="https://charlottedowntown.place.hyatt.com/en/hotel/home.html?corp_id=G-NCBE">here</a> to receive a special discount rate or call them direct at (800) 993-4751 and use the code <strong>G-NCBE.</strong><br />
&nbsp;
<hr /><br />
** Please note that this event is open to all breweries and brewery staff, regardless of Guild membership. Allied trade vendors must be a member of the NC Craft Brewers Guild in order to participate. If you have any questions, please contact<a href="mailto:jasmine@ncbeer.org?subject=NCCBG%20Membership%20-%20BrewSmart"> jasmine@ncbeer.org</a> **<br />Location:<br />Triple C Barrel Room<br /><br />Charlotte, NC 28203
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