Social Media for Executives - Online Dialogue with Stefanie Babka
Social Media for Executives
Are you aware of the risks of uncoordinated and improper use of social media by your employees in their private or professional environment? Have you complied with all data protection laws? Do you spend too much money on social media campaigns? Do you have the right social media strategy? Social media concerns every company. Whether you like it or not. Stefanie Babka will give an overview of the most important business challenges, opportunities and risks in relation to social media. Social media is a factor you should monitor and control because it is a management task.
Stefanie Babka has over ten years experience in the digital and social media sector within several large corporations (Daimler, GM, Nestlé, Merck). She is currently Global Head of internal Content and Media at Merck KGaA in Darmstadt. She has published two books on social media, one with a focus on issues management and the other focusing on social media for executives.