Crisis Communications: Preparing for the Unexpected

In today’s fast-moving and highly visible environment, property owners, managers, and building professionals must be prepared to communicate effectively when unexpected situations arise. This timely session will explore how to manage messaging under pressure, navigate media scrutiny, and protect property value, reputation, and stakeholder trust during high-stakes moments.

Durée Mellion Ross will lead the discussion, drawing from real-world experience advising developers, executives, property teams, and organizations across real estate, construction, and professional services. The session will provide practical guidance applicable across a wide range of industries and organizational structures.

Key Takeaways:

• How to prepare a crisis communications framework before an issue occurs
• Best practices for managing messaging and decision-making under pressure
• Strategies for protecting reputation, stakeholder trust, and long-term asset value

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Meet our speaker:
 
Durée Mellion Ross is the President and CEO of Durée & Company, a full-service public relations and marketing agency she founded in 1999. With more than two decades of experience, Durée is widely recognized for her expertise in crisis communications, reputation management, and strategic media relations. She has advised developers, property owners, construction firms, associations, nonprofits, and executive leadership teams across South Florida and beyond. Known for her direct, strategic approach, Durée helps organizations navigate complex issues, maintain credibility during challenging moments, and communicate with clarity, confidence, and consistency.

 

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Thank you to our sponsor, ATTA Elevator
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• Early-bird pricing ends at COB on the Wednesday before the event.
• The deadline to register, cancel, or change is noon on the Friday before the event.
• Walk-ins are permitted if we have space available. 
• No-shows will be invoiced.
• Members can bring guests from their company twice a year.
• Non-members not permitted, unless you are a commercial property management firm employee or you are employed by a BOMA Member firm.
• DISREGARD PARKING SIGNS AT THE VENUE. PARKING IS COMPLIMENTARY FOR BOMA.

 

Registration ends on 2/13/2026