State University of New York Council for University Advancement

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Submit a proposal to serve as a presenter for a break-out session (approx. 45 minutes) at the 2019 SUNYCUAD Annual Education Conference in Saratoga Springs. Or, register to attend the conference here: www.sunycuad.org/annual_conference

The Excellence in Campaigns category recognizes well planned, executed, and assessed marketing, communications, and development campaigns. These campaigns will be judged on how well they met overall goals and objectives as initially outlined. Submissions must include multi-tactic campaigns. Examples of tactic areas include digital, print, and guerilla. Campaigns must be planned and organized by college employees. External resources may be submitted but at least half of the campaign tactics must be developed in-house.

The Excellence in Digital Marketing category recognizes programs, projects, and initiatives utilizing digital communications. Pieces will be judged based on how well they meet the stated goals and objectives. All entries in this category must be created and executed by college staff.

The Excellence in Event Planning category recognizes events that demonstrate good planning, careful budgeting, use of available resources, and the program's impact on the institution. All submissions must be planned in-house but can include the use of outside vendors.

The Excellence in Marketing and Communications on a Budget category recognizes low-cost work done with a limited or non-existent budget. The category will be judged based on the effectiveness of meeting stated goals and objectives, quality of the work, and the effectiveness to cost ratio. Salaries are not to be included as part of the cost.

The Excellence in Photography category recognizes outstanding work that has appeared in an institutional project or has been used for an institutional purpose such as an exhibition or advertising. Black-and-white or color photographs may be entered.

The Excellence in Print and Design category recognizes well executed and thought out media. Judging will be based on how well a piece meets its stated goals and objectives, overall design and layout (including but not limited to writing, typography, use of color, photography/illustration, format, and printing quality), and appeal to the target audience. All entries in this category must be designed by someone on the college staff. Entries can be printed through an external agency.

The Excellence in Websites Category recognizes the best in web design and content. All submissions must be managed through in-house staff but can include external consultants. Changes and updates to websites or web pages must have been made within the past academic year.

The Excellence in Writing Category awards will be given to the best full- or part-time staff-written items. Articles appearing in a single periodical or on a web site are eligible. Staff must be on the payroll.