News Items - BP Amoco Marketers Association
Click the button below to search for articles...
View News Items from prior months...

September 2019
December 2018
October 2018
October 2017
December 2016
November 2016
August 2016
April 2016
March 2016
February 2016
October 2015
September 2015
July 2015
May 2015
April 2015
March 2015
February 2015
November 2014
March 2014
December 2013
June 2013

BP Pilots "Personality Pumps" at US Stations
First there was pump television. Now BP is taking entertainment at the gas islands to a new level.

BP said today that it will introduce highly interactive fuel pumps at a few sites around New York City and Chicago in an initiative designed to improve customer experience at the gas islands.

The project, called "Miles," uses a proprietary interactive technology to
audibly greet consumers and initiate the fill-up. As they purchase fuel,
consumers can select music on Pandora, record a video e-card to share on social media sites or play music trivia. The Miles program processes responses in real-time through a touchscreen tablet and guides consumers through an array of entertainment options.

"The BP Personality Pump is one of the biggest innovations at U.S. retail fueling stations in many years," said Donna Sanker, chief marketing officer of BP Fuels North America. "We believe this technology could change the way people think about the typical fill-up and give consumers another reason to visit our stations."

After pumping gas with Miles, drivers will be able to send themselves a text message with content created at the pump, a link to the Pandora station they chose and a special return offer, BP said.

Miles' features were developed through a partnership with The Onion and Pandora.

BP will test the new pump technology for three months starting Nov. 15, 2016, at stations in the Chicago and New York City metro areas. The major will determine whether to make Miles available elsewhere following the pilot program and based on consumer response, the company said in its announcement.

--Donna Harris,

Copyright, Oil Price Information Service
Published: 11/17/16

BPAMA Offering Series of Webinars Targeting Operational Excellence
BPAMA is pleased to offer its members a series of webinar's targeting various aspects of operations as a added value to membership. Key Preferred Partners will lead 1-hour sessions on key aspects of the Marketers' business.

Published: 11/16/16