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Today, many companies build their brand primarily though their online interactions with customers and the packages that arrive at their customers doorsteps. The importance of brand is increasing due to competitive pressure from the largest retailers, disruptors, and store brands. As a result, businesses are looking to own their brand experience to drive future sales. A key component of the brand experience is protective packaging to capitalize on the unboxing experience and reduce the occurrences of negative customer experiences. This session will dive into the quantifiable value provided by delivering a positive customer experience and its impact on future sales.