For associations that have urgent communication needs, text messaging may be the right option. For example:
Text messages have a 98% open rate, and most are opened within 15 minutes of being delivered.
Admins can also include relevant images within the text message.
Want to get through to your younger members? Text them. If your organization is trying to engage with your Millennials or Gen Z'ers, studies show that the best avenue may be text messaging. There's a consensus that many younger users prefer text over voice.